Manipulating the hyper-commercialised American Te

Manipulating the hyper-commercialised American Texas narrative

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The main issue with this advert: using a woman’s body to sell something totally unrelated. Objectification.

1. Objectification:
   1. Doesn’t say anything
   2. Wearing a silly bikini
   3. 1st shot: face covered
   4. The only close up in when she is eating the burger
      1. Women’s value is no more than the burger - an item to consume
   5. Crawling: degrading
   6. Cleaning - classic disempowered stereotype
   7. Women’s bodies look plasticy - oiled up & shiny
   8. Paris as accessory
2. Manipulating the hyper-commercialised American Texas narrative
   1. Big truck - represents the average American trucker
   2. Dirty car - connects with the meaty burger
   3. Overt sexual references: oral imagery
      1. Thick burger
   4. Commercialisation of sex
      1. Slick black Bentley
      2. Her writhing on top of it
3. False connection between burger & body
1. Appeal to appetite: both food & sexual
2. Skinny women & fatty burger
3. American obesity crisis: irresponsible glamourisation of lack of self-control