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Running Head: IMPACT OF ALCOHOL AND TOBACCO ADVERTISINGImpact of Alcohol and Tobacco Advertising on Secondary School Students[Name of the Writer][Name of the Institution]Impact of Alcohol and Tobacco Advertising on Secondary School StudentsResearch DesignPurpose of the studyThe purpose of this paper is to outline alcohol and tobacco industry marketing practices directed at youth and to provide policy recommendations to restrict these targeting efforts and to assess should alcohol and tobacco advertisements be banned in the interest of citizens` health?The quasi experimental design will be used to carry out the research. The most important good point of a quasi experimental design is that, it is logistically easy to conduct and it gives a chance to compare results with control group. This is a most important plus point as it gives an idea to the researcher to make assumptions about the potential existence of a cause and effect relationship of a conduct. Quasi Experimental design is considered as the most precise form of experimental research, carried out to find cause and effect using mathematical and statistical tools. Though experiments are fairly useful in explaining cause and effect relationships, they also possess a number of disadvantages. That are, potential for Non-Equivalent Groups as it does not include randomized selection of participants which inturn develops possibility of low internal validity. Hence, utilization of non- equivalent groups, makes it difficult to evaluate if a particular conduct was the main reason causing change.In a study, control variables are the things that do not change, independent variables are the causes or inputs and dependent variables are output or effects of something. In this study our sample of students will serve as control variable, tobacco and alcohol advertisements will serve as independent variables, whereas the impact of these advertisements on our sample population will serve as dependent variables.MethodologyThis study will be carried out on 30 students of a secondary school of Los Angeles of which 15 are smokers and 15 are not. All the respondents must be 15 years or above. A questionnaire containing 8 questions related to students` opinions about alcohol and tobacco adverts on the television will be distributed. Hence, this study will serve as a qualitative or exploratory research, carried out to understand underlying reasons, views, and motivations about use of alcohol and tobacco in teenagers. The study is supposed to develop insights into the problem and to provide assistance in developing concepts or hypotheses for prospective quantitative research. An advantage of Qualitative Research is it reveals trends and develops a deeper insight of the problem.Questionnaire 1 How many hours you spend watching television everyday? 2 Which one is your most favouriate advertisement of cigarette and alcohol? 3 What admires you the most about this advertisement? 4 Do your parents consume tobacco or alcoh...