Home Solutions Identify and apply the principles of marketing including the marketing concept in relation to the internal and external marketing environment
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Write a marketing plan for your chosen product.
You will need to select and use one example of a product throughout. Ensure you choose an individual product, and not an entire category like ‘cosmetics’, for example. However, there may be several close variants of your chosen product that you wish to include in your plan – which is acceptable.
The overarching purpose of your marketing plan is to:
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