Growth strategies of luxury and high street brands

Growth strategies of luxury and high street brands in achieving international success: A focus on Topshop & Burberry

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Aim:

To determine what constitute successful growth strategies by looking at the correlations of a luxury and high street brand and to see how it differs from another.

Objectives:

• Analyse the factors that should be considered when exploring strategies of Topshop & Burberry
• Acknowledge the importance of ecommerce and exposure to social media which contributes to business success
• Explore the strategies used and deployed for Topshop & Burberry
• Recognise the difference of techniques used to establish the consumer market internationally
• Analyse the different type of growth strategies used for specific continents
• Evaluate the correlations of good and poor strategies used

Evaluate findings and research and make recommendations of potential improvements