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Goodpaster argues that stakeholder analysis does not involve comprehensive decision making since it’s a subset of a decision making process. Stakeholder analysis is observed as the initial phase of decision making and opens way for moral consideration in the process of decision making. The analysis starts with identification of stakeholders whom the decision is going to affect as well as taking account of their influence in the process. Goodpaster argues that the process takes a formal approach where the organization does not take keen interest on the effect of the decisions on the stakeholder or the real effect of the organization towards them. This approach depicts low corporate accountability to the stakeholders (Goodpaster, 1991).
On the other hand, Goodpaster indicates that stakeholder synthesis involves more sound approach in decision touching on the stakeholders. Through this approach stakeholders who are affected by organizations’ decisions are given keen consideration. Their views are taken into consideration in the organizations decision making process. The author does not consider stakeholder analysis as a sufficient ethical means of decision making. This is because the approach is somehow bias due to its selective nature. Strategic analysis approach…”
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