Explain how you will get the information you will

Explain how you will get the information you will use and why you picked this company

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Strategic Management: Mercedes Benz


SLP STRATEGIC MANAGEMENT: MISSION, VISION, AND STAKEHOLDERS Company Mission, Vision, and Stakeholders Strategic management starts with vision and mission. It consists of the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages. For the SLP project, please pick a company (other than Harley-Davidson), preferably your own, and over the course of the next five modules, work to understand the strategy behind it. If you are in the military it is perfectly acceptable to adapt the questions to the strategies, vision, and missions of your unit. However, you may need to be a little creative in how you apply various theories and concepts as much of the strategic management literature is based on competition between corporations. OR You can pick a company that interests you, one that has a lot of information on the web about their practices, and stick with that (You can pick another motorcycle company if you’d like, but again, make sure it’s a company other than H-D). Either way, the point of the SLP is for you to take the topic of the module and apply it to your life, be it to your company or a company that particularly interests you. ****Please write a 1 page report for your professor*******. you do not need to write a detailed research report (save that for the Case). Begin by identifying the organization which you will be studying. Explain how you will get the information you will use and why you picked this company. Then identify the major mission and vision of the company, the goals and objectives and tell me if it is in line with the needs of the major stakeholders involved, e.g., the customers, the employees, and such. Note: Please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own. ********************************************************************************************** STRATEGIC MANAGEMENT: EXTERNAL ANALYSIS External Analysis of your Chosen Organization`s Environment ****In 2 pages,***** perform either a PEST analysis or a Porter’s 5 Forces analysis of your organization (Which ever you think to be most relevant. You may do both if you’d prefer). If you chose a public organization such as a military unit, keep in mind that competition between military units for funding can be a very real aspect of strategic planning. Resources are not always abundant. Budgets and allocations are not always plentiful. ********************************************************************************************** STRATEGIC MANAGEMENT: EXTERNAL ANALYSIS AND SWOT An external analysis is very important for the success and survivability of a company. For the second part of the SLP project, I want you to look outside the company. What are the major threats to the organization`s ability to compete and succeed? What are the major opportunities available to improve the organization`s ability to compete and succeed? ***Write 2 pages ***on this issue and try to think creatively. I am more interested in you really thinking this through than I am with research and facts. You do not need to disclose any private information. But it should be fun to play the role of an organizational strategist for the moment and analyze what the major external threats and outside opportunities are at play. Note: Please note that your report/assignment will not be accepted without proper citations and references. You must use the sources from the background material together with the sources you find your own. ********************************************************************************************** STRATEGIC MANAGEMENT: INTERNAL ANALYSIS AND SWOT Internal Analysis of the Company It is important to conduct an internal analysis to find the strengths and weaknesses of the company. Therefore, for part 3 of the SLP project, we will look inside your chosen organization. Please read the information in the background material, look for more information, and then ***write a 2 page ***report for your professor by answering the following questions: What are the two or three biggest strengths the organization has that allow it to make the company`s vision come to fruition? What are its main competitive advantages? Keep in mind that if you are reporting on a military unit you may have to be a bit creative here. But chances are your unit, or even branch of the military does compete for funding and resources with other units. Every organization wants to rank among the best of their peers. What internal weaknesses can you find? ********************************************************************************************** Assignment Expectations Each section of this assignment should include the below expectations totaling at least 7 pages when added together. Read directions carefully: An introduction stating the thesis, position, or central theme you plan to take in each section paper, a main body focusing on the key assignment specifications, and a conclusion concisely stating the main points of your analysis and the conclusions you reached. Be sure to document your sources and provide in-text citations for each section whenever you use information you obtained from a background reading or other outside source, as well as a separate reference list at the end of the paper. You may use footnotes instead, if you prefer, but you must document where you got the information you are using in your papers! The following criteria will also be used to assess your paper: *Note each section will be done separately Precision: Does the each section address the question(s) or task(s) and number pages required? Breadth: Is the full breadth of the subject (i.e., all the keys to the assignment) addressed? Depth: Does the section address all elements of the topic in sufficient depth? Does it include and apply the background readings and other background resources? Are they included as references? Critical thinking: Are the concepts of this module applied accurately, logically, and relevantly? Organization: Is the section organized in a coherent and systematic manner? Are headings included in all papers longer than 2 pages? Clarity: Is the writing clear and are the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of response to the questions, or are thoughts conveyed through excessive use of quotations? *********************************************************************************************

SLPName:InstitutionStrategic Management: Mercedes BenzWhen it comes to global brands, Mercedes Benz remains one of the best in the motor industry. While its history spans back into the 19th century, the managerial and strategic decision that have been undertaken by its leadership, have made that brand stand out and surpass more recent car manufacturers. Thus, for this case study on strategic management of companies, it is worth to analyze Mercedes Benz Company. VisionTo be the pace setters in terms of Quality, Image and Profitability in the automobile sector across the worldMissionCourage to reject compromise by protecting what matters through consideration of every detail thus outperforming expectation and honoring a legacy Both the vision and mission of Mercedes Benz are aimed at guiding the company in addressing issues that the management considers dear to its customers. Be it the issue on quality or high degree of expectation, the company aims to maintain the good reputation that Mercedes has always been known for. On the part of its employees and investors, Mercedes also has in its vision, an integrated clause that alludes to maintaining high levels of profitability thus better pay for its employees and shareholders. PEST AnalysisExternal AnalysisIn conducting a PEST Analysis on Mercedes Benz Company, certain things stood out. This was in line with the political, economic, social, and technological effects on the company. Politically, the governing bodies of various regions across the world have influenced the advances that have been made on various models of the Mercedes Benz vehicles. One such influence has been on the carbon dioxide emission levels by vehicles. Due to increased levels of global warming, regional governing bodies like the European Union passed policies and laws to regulate the amount of carbon dioxide emitted by vehicles. As a result, the company invested in research, which saw the production of hybrid cars that were among the first in the market (Legate & Croix, 2010). In particular, Mercedes produced cars with electric and battery power, cell and fuel power, petrol and electric hybrids engines. Thus, they were able to supply the niche market of the environmentally cautious consumers because these vehicles were up to standard with the set rules and regulations. Mercedes as a brand has always been associated with elegant lifestyle. Thus, economically the prices for the vehicles are higher than those of its competitors. It therefore means that the number of sales in the company is dependent on the amount of disposable income among its consumers i.e. the higher the disposable income, the more likely it is for a consumer to buy a Mercedes vehicle (Bensoussan & Fleisher, 2013). This therefore becomes a major factor when it comes to sales, causing the company to resolve in aggressive advertisement in trying to lure the small number of the high class and upper middle class of the society in buying models from the manufac...
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