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SLPName:InstitutionStrategic Management: Mercedes BenzWhen it comes to global brands, Mercedes Benz remains one of the best in the motor industry. While its history spans back into the 19th century, the managerial and strategic decision that have been undertaken by its leadership, have made that brand stand out and surpass more recent car manufacturers. Thus, for this case study on strategic management of companies, it is worth to analyze Mercedes Benz Company. VisionTo be the pace setters in terms of Quality, Image and Profitability in the automobile sector across the worldMissionCourage to reject compromise by protecting what matters through consideration of every detail thus outperforming expectation and honoring a legacy Both the vision and mission of Mercedes Benz are aimed at guiding the company in addressing issues that the management considers dear to its customers. Be it the issue on quality or high degree of expectation, the company aims to maintain the good reputation that Mercedes has always been known for. On the part of its employees and investors, Mercedes also has in its vision, an integrated clause that alludes to maintaining high levels of profitability thus better pay for its employees and shareholders. PEST AnalysisExternal AnalysisIn conducting a PEST Analysis on Mercedes Benz Company, certain things stood out. This was in line with the political, economic, social, and technological effects on the company. Politically, the governing bodies of various regions across the world have influenced the advances that have been made on various models of the Mercedes Benz vehicles. One such influence has been on the carbon dioxide emission levels by vehicles. Due to increased levels of global warming, regional governing bodies like the European Union passed policies and laws to regulate the amount of carbon dioxide emitted by vehicles. As a result, the company invested in research, which saw the production of hybrid cars that were among the first in the market (Legate & Croix, 2010). In particular, Mercedes produced cars with electric and battery power, cell and fuel power, petrol and electric hybrids engines. Thus, they were able to supply the niche market of the environmentally cautious consumers because these vehicles were up to standard with the set rules and regulations. Mercedes as a brand has always been associated with elegant lifestyle. Thus, economically the prices for the vehicles are higher than those of its competitors. It therefore means that the number of sales in the company is dependent on the amount of disposable income among its consumers i.e. the higher the disposable income, the more likely it is for a consumer to buy a Mercedes vehicle (Bensoussan & Fleisher, 2013). This therefore becomes a major factor when it comes to sales, causing the company to resolve in aggressive advertisement in trying to lure the small number of the high class and upper middle class of the society in buying models from the manufac...