Devise and evaluate feasible strategic business/marketing options
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Leadership and Change Management
La Cimbali, the largest commercial coffee machine manufacturer in the world, has now decided to open a manufacturing plant in the West Midlands. The company claims on its website that, “La Cimbali design engineers are extremely passionate about what they do, and strive to produce the most innovative coffee machines available on the market today.” It also mentions that, “La Cimbali is extremely proud to partner with some of the biggest names in the UK retail and HORECA (Hotel/Restaurant/Caterer) industries.”
Unfortunately, FRACINO has lost one of its key design engineers to the competition and are aware that this would disrupt their productivity. Nonetheless, FRANCINO would pursue its ambition of strengthening its position by increasing its market share on the specific segments of Coffee shops, hotels and restaurants in the UK.
Taking into account these unexpected events, you are required to:
Propose one (1) strategy at business level and one (1) strategy at corporate level to help FRACINO stay on course for its above-mentioned ambition.
As supportive guidance your report may cover the following:
- Show an understanding of theories and theoretical frameworks used in designing strategic options.
- Show an understanding of theories and theoretical frameworks used in evaluating leadership and change management strategies.
- Demonstrate a critical analysis in critical internal and external factor analysis.
- Propose a feasible strategies which will help the considered company.
You are expected to conduct and engage in wider research about FRACINO, ensuring that the information you analyse, evaluate and present is both current and reflects the most up to date position of the organisation.
Module Learning Outcomes:
II. Devise and evaluate feasible strategic business/marketing options