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The primary theme of the paper is devise a marketing strategy for the building firm website and mobile application in which you are required to emphasize its aspects in detail. The cost of the paper starts from $140 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.
In creating your marketing strategy use Michel Porter’s Four P’s model of Product, Price, Promotion and Place to detail the following for your new M-commerce business and mobile application.
1. Product – its quality, design, features, branding and customer perception. 2. Pricing – value to the customer, price of competing products, customer price sensitivity and discounts. 3. Promotion – advertising, public relations and online communications. 4. Place – distribution channels, market coverage and logistics.
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