Describe the customer and outline their buying beh

Describe the customer and outline their buying behaviour and fashion sense.

The primary theme of the paper is Describe the customer and outline their buying behaviour and fashion sense. in which you are required to emphasize its aspects in detail. The cost of the paper starts from $79 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

Comparative Shop

Supply the Fashion Product

Complete a separate sheet per retailer

(Add in additional rows & columns if needed)


The Consumer and buying behaviour

In range planning it is vital to fully understand the target customer. The customer must be at the forefront of the minds of all involved in product selection, range planning and pricing.

The Consumer and Buying Behaviour

Describe the customer and outline their buying behaviour and fashion sense.






















If possible, speak to sales staff - Who do they believe their regular customer to be?


























The Collection

Thorough research into the type of product and identifying the % split of the collection will give you a good understanding of how the buyer has spent the Open to Buy.  The range is meticulously planned before the OTB is spent and knowing the % split of past ranges and current competing ranges will help the Fashion Buyer in deciding on a well-balanced, profitable product range, appropriate to the target customer.


The Collection

Is the collection appropriate to the target customer? Justify your answer with examples.


































The Breakdown of the Collection

Identify the % split of the product ranges of the retailer, price points and Country of Origin:

Product category

% Split

Country of Origin

Price Points
























































































Identify the % split by colour:


% Split








































Identify the % split by fabric:


% Split






























Identify the % split by fashionability:


% Split

Price Range

Average number of units on display per option


Core basic
















High fashion






What is the top:bottom ratio?










Identify the size range, the number of units displayed per category and the country of origin:

Product category

Sizes available

Country/Countries of Origin

Additional notes









































































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