Critically review the strategy of the company maki

Description of

Assessment Task

This is an individual report.

You will be presented with a company to investigate. It will be a small company and it will be different from that studied in the original submission. The issues therefore will be different and may require different approaches to understanding these and developing options.

You should produce an article for a business magazine that covers an analysis of the issues facing the company and discussion of its strategic options and recommends a and justifies a choice of options

You must include a set of appendices that clearly show how you have used tools and frameworks to develop your analysis and options.

You must:

• Critically review the strategy of the company making use of the appropriate methods that will be covered in weeks 1 and 2 of the unit.

• You should outline the issues faced by the organisation. To do this successfully you should consider the competitive environment of the organisation. This requires you to understand the nature of competition which will be covered in the first 4 weeks of the unit.

• You should recommend which strategic direction the organisation should be developed and focused upon. This should stem from the analysis. You must justify the choice. Remember that this is a recommendation and there is not one correct answer.

Further important information

• You must include a set of appendices that shows how your ideas were developed (demonstrating use of tools and frameworks). Failure to do this will result in potential failure of the assessment
• You should be able to demonstrate research into the market (in order to identify gaps), competition, and customers.
• You must use relevant frameworks and tools from both order to meet the criteria.
• You should consider options and make a decision about which strategy the ‘company’ should develop.
• You must not waste words on explaining the tools or writing lit review style descriptions. This will result in a very poor grade.
• We will work on understanding the necessary strategy concepts and using creativity tools during the sessions and in the Guided Learning sections of BREO, as well as making use of important reading. To succeed therefore you must engage with the unit from the start. Students who attempt to do this assignment in a short period of time will face serious risk of failure.