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Demonstrates a clear ability to apply original insight and critical thought to the issues in relation to Web analytics, business intelligence and associated concepts, paradigm, frameworks, methods, process, tools, their applications, reflection and analysis. Demonstrates a clear understanding of the problems and limitations of the methods or approaches used. It should demonstrate a degree of sophistication in the way in which theory and practice are integrated. Cite and use extensive range of research sources properly. Demonstrate complete competence and with a degree of sophistication on analysis of relevant problems, data and information.
For very high marks, it should be theoretically informed, with a high degree of originality and an effective integration of data, information and knowledge, on the topics of Web analytics, business intelligence and relevant applications in business or management.
For highest marks or grades to be awarded, it should be capable of adaptation with a limited amount of effort either for publication (though not necessarily in a peer-reviewed journal) or for effective professional use.
In addition, most or all the contents of the following elements should be covered in the report, with correct referencing, good independent thought, original insight, and in-depth analysis of the problems, data and information.
Executive summary & introduction
Clear and concise executive summary. Clear introduction with background; clear aims, goals, objectives, or purposes.
Analysis of http://www.tedbaker.com/uk Web site
Critical analysis of business goals, strategies, Web site design and usability. Appropriate application of relevant theories, paradigm and frameworks. Critical argument. Independent thought. Identify the problems. Establish the needs for Web analytics and business intelligence.
Discussion and analysis about the link between business intelligence and Web analytics for http://www.tedbaker.com/uk
Integration and combined use of business intelligence and Web analytics; supplementing each other; diverse sources of data and information.
Proposing and justifying the appropriate use of Web analytics tools in order to understand the visitors’ behaviour, clickstream, improve the Web site usage and business performance, and support decision making forhttp://www.tedbaker.com/uk
Propose and recommend the use of Web analytics paradigm, theories, frameworks and software tools for collecting, measuring, analyzing and reporting relevant Internet data. Clear evidence of how your ideas and critical thinking contribute to the topic, built upon appropriate research, extensive reading, synthesis of literature and reflection. Indication of originality in sound recommendations or suggestions. Good practical implications. Thorough flow and cohesion of argument.
Conclusions
Conclusions are relevant and well formulated. Refer to the background, aims or purposes. Make coherent links with your analysis and suggestions. Summing up. Inference. Critical thinking. Further work.
Report structure, presentation and referencing
Well-organised and structured report; logical follow; use of English and illustrations; The use of scientific literature and Web resources; references are cited and listed correctly; sources of information are acknowledged properly; appendices are used appropriately.
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