Consumer Demand

Consumer Demand

The primary theme of the paper is Consumer Demand in which you are required to emphasize its aspects in detail. The cost of the paper starts from $79 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.


ENGD5103 Assignment 1


Title: Consumer Demand            (Total Marks 20)




Part 1


A marketing manager at the Ford Motor Company in Belgium is preparing a briefing on consumer demand for a new model to be sold mainly in other parts of Europe. Consider the issues that this briefing should contain


                                                                                                                        14 Marks


Part 2


Draw what you consider may be the demand curve for this new Ford model in, say, the United Kingdom. Illustrate the effect of


(a)    A fall in the sterling euro exchange rate,

(b)   An increase in the price of Honda cars made in the UK


 6 Marks


For Part 1

Individuals are required to prepare a set of relevant graphs and discuss the issues the marketing manager will be  need to present  in his briefing for the new model.


For Part 2

Individuals are required to prepare a demand curve showing clearly the effects of (a) and (b).


Report: Maximum number of pages 10


One individual assignment report needs to be submitted by 2 pm 15th November 2016. Individual should hand the report to the Faculty of Technology Advice Centre in Gateway House 0.4a. The report should be addressed to your tutor Prof U Singh. The individual should keep a copy of the report and a copy of the receipt as proof of submission.


Marks will be deducted for late submission. 

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