Company: Starbucks Corp

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Company: Starbucks Corp

INSTRUCTIONS:

Short Paper One – 10 possible points – one-page paper. This is a paper on elasticity – price, cross-price, income and supply elasticity. See the Example of Student paper and Guidelines attached in “Upload additional material.” It includes only concepts from units one and two.

CONTENT:

STARBUCKS ELASTICITY OF DEMAND Student`s NameInstitution AffiliationCourse NameDate of Submission Company: Starbucks Corp. (NASDAQ: SBUX); industry: fast food industryStarbucks Corp. (NASDAQ: SBUX) is an organization that specials in coffee drinks to its customers. The company has specialized in providing various blends from single origin coffee while providing other brands to brew at home. Starbucks has seen its income increasing to settle at 1.38 billion and the earning per share standing at1.79. The company`s sales growth has increased to stand at 13.70% and an income growth of 11.10%.Demand: The demand for coffee beverages has been increasing due to its addiction effects. A change in the price of Starbucks coffee will have an effect in demand for coffee. This results to a shift of the demand curve and thus, Starbucks priced its coffee such that it remains competitive hence increasing its revenue.Supply: There is an increase in supply of coffee outlets, and thus, Starbucks has embarked on venturing to new markets and innovation of new brands to attract more custo...

Company: Starbucks Corp