• Changes in industry structure
The primary theme of the paper is • Changes in industry structure in which you are required to emphasize its aspects in detail. The cost of the paper starts from $149 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.
Assessment objectives
Knowledge, understanding and skills
1 Keep a log of current news items relevant to the travel and tourism industry and evaluate their potential impact examples of news items:
• changes in industry structure
• inflation
• exchange rate fluctuations
• natural disaster, eg tsunami, hurricanes
• war/terrorism
• environmental issues, eg pollution, global warming, habitat destruction
• health issues
• opening or closure of gateways
• capital investments, eg airports, motorways, attractions
• changes in legislation
• increase in taxes (local, national)
• promotional campaigns Examples of potential impact:
• positive and/or negative
• local, national or international
• image/perception
• environmental
• economic, including tourist numbers and visitor profile
2 Describe recent changes to the structure of the travel and tourism industry, their causes and potential impacts Structure:
• sales
• mergers, acquisitions and solvency
• integration (horizontal and vertical)
• growth of specific sectors/niche markets (continued overleaf)
Unit 5
Current issues in travel and tourism 2 OCR
Level 3
Nationals in Travel and Tourism Assessment objectives Knowledge, understanding and skills 2 Cont. Identify recent changes to the structure of the travel and tourism industry, their causes and their potential impact Causes:
• changing customer demands
• changing market
• competition
• use of technology
• globalisation Impacts:
• increased/decreased market share
• more/less customer choices
• more/less competition
3 Review the share prices and share related issues of three leading travel and tourism organisations Share prices and share related issues:
• published share price
• dividends
• reasons for fluctuations
• shareholder concerns
4 Evaluate the impacts of recent major events on two destinations
Examples of recent major events:
• natural disasters, eg earthquakes
• extreme weather, eg storms
• war/terrorist activity
• health scare, eg bird flu
• international sporting/cultural event, eg Olympic Games
• celebrations, eg historic, anniversary Impacts (as appropriate to event chosen):
• negative and/or positive
• immediate, short-term and potential long-term
• economic, eg tourist numbers and tourist spending
• environmental • socio-cultural, eg on local traditions
• political
5 Review the impacts of the Euro and the Eurozone on the UK travel and tourism industry Definition and/or membership of:
• European Union
• Euro
• Euro-zone Impacts:
• currency issues for inbound and outbound tourists
• ease of travel
• changes made within industry to accommodate the Euro
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