Answer: Demonstrate an understanding of the concep

Answer: Demonstrate an understanding of the concept of the organisation and the environment in which it operates, including determining the competitive advantage for an organisation.

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Effectiveness in the Business World

Word Limit: [1500] words (Plus or minus 10%)

Learning outcomes assessed:

  • Demonstrate an understanding of the concept of the organisation and the environment in which it operates, including determining the competitive advantage for an organisation.
  • Identify and analyse organisational operations, responsibilities
  • Discuss the needs of the consumer and people who work in a business.
  • Recognise a range of issues related to business and how they interlink. 

This coursework is worth 100% of the total marks for this module.

Coursework Instructions

Please read carefully

The template supplied should be used to make the final submission on the Student Portal by the submission deadline

  • Carefully read the module handbook, the marking criteria and the grade descriptors.

Academic Misconduct

You are responsible for ensuring you understand the policy and regulations about academic misconduct.  You must:

  • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person.
  • Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.

Assignment Task

  • The assessment for this module is a Portfolio - that is, a piece of work which is made up of many entries or tasks.

 There are four [4] tasks in this Portfolio. The tasks are an imaginary basic approach that you as an Entrepreneur will taketo start and successfully managing a business enterprise. Each task focuses on crucial elements required to start a business, manage it, succeed and sustain its success in a competitive business environment. 

  • There is a task in the portfolio which needs to be completed every week from the first teaching week. You should start completing your portfolio in Week 1of teaching and finish it in Week 10of teaching.
  • In your lectures, each week, you will be considering a topic which relates to your portfolio entry. You will then spend more time in the tutorial of each week on this task. If you miss any lecture or tutorial you will miss a large section of your assessment, therefore attendance is crucial.
  • Please ensure that you review the full Scheme of Work (SOW), which you will find in your GSM portal, for the module to better understand the module and topics you will learn and be assessed in. Please also ensure that you do all the required preparation and reading for each week’s classes.
  • Please endeavour to give full answers with explanations through-out the portfolio. You can expand each box to include a large response.

How you are required to approach your Assignment

As a requirement for the completion of this portfolio, you should first decide on a type of business you have or would potentially like to start up in the future (e.g. restaurant, shop, service etc.). Your answers to the tasks below will relate to this business.

The table below contains useful tips and guide about your assignment tasks.

Task Number




Useful Tip



  1. Briefly describe the nature of business you have or might like to have in the future.


  1. What are the advantages and disadvantages of owning your own business?


  1. In what ways could PESTEL be useful in planning your start-up business?



You should imagine a business of your choice, whether or not your preference is to actually own a business in the future. The description should include type of business, possible location and what its products or services are.


Regarding PESTEL –Your answer should begin with stating what the acronym represents and an example of each of the factors – for example, ‘P’ represents ‘Political factors’ and an example of this is ‘government policies’, etc. You should then focus your answer on the relevance of this tool to business.


  1. In what ways can ‘globalisation’ have an impact on your business? Discuss two examples. 



  1. What suitable technology would your business use and how would it improve the operations of the business?


Your answer should include advantages and/or disadvantages of globalisation as discussed in lectures.

Technology can be as basic as ‘hair dryer’, etc, in the case of someone with a Hair Dressing business.


  1. Briefly identify who your ‘customer’ is likely to be. Why is it important for a business to understand its customers?


  1. Describe TWO ways in which you might attract more customers to your business.


A business may have more than one type of customers – for example, aBarber’s may have those who visit to have a haircut and may also have those who only need to purchase a shaver. Your answer should clearly list out all possible/potential customers to your particular business.


  1. What is the role of ethics in business?


  1. With examples from other businesses, describe how your business can treat its staff ethically.


Your answer should begin with the meaning of ethics. It should then progress to state how business ethics can affect a business. Your answer should refer to examples of a business that treats its staff ethically well.




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