a) Using appropriate strategy and innovation frame

a) Using appropriate strategy and innovation frameworks, evaluate the key drivers of innovation and entrepreneurial opportunities contributing to the ongoing success of Cirque du Soleil.

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Question

(a)   Using appropriate strategy and innovation frameworks, evaluate the key drivers of innovation and entrepreneurial opportunities contributing to the ongoing success of Cirque du Soleil. (60%)

 

(b) Critically analyse the view that Cirque du Soleil’s success can be attributed to the successful application of Blue Ocean strategy. (30%)

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