1. An assessment of the value chain position – w

1. An assessment of the value chain position – who are the key players in the industry?; why is the organisation successful?; and what are the key challenges for the organisation going forward?

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Assignment Question

Choose a multi-national of your choice and assess the internationlisation strategy based on the following criteria:

1. An assessment of the value chain position – who are the key players in the industry?; why is the organisation successful?; and what are the key challenges for the organisation going forward?

1. An overview/statement of internationalization strategies for strategic business units: eg exporting; franchising; joint ventures and how they contribute to success of the organisation.

1. Make an assessment of the organisation’s competitive position; resourcing; and dynamic capabilities for a global environment.