1.1 Explain the processes involved in creating a s

1.1 Explain the processes involved in creating a shared vision for an organisation

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ATHE Level 7 Diploma in Strategic Management

Developing Organisational Vision and Strategic Direction

Unit aims

To enable learners to improve their knowledge and understanding of how organisations develop a vision and strategic direction. The unit may be of particular interest for learners aiming for leadership roles in either private or public sector organisations.

Learning Outcomes

1. Understand how to develop an organisational vision and strategic direction

1.1 Explain the processes involved in creating a shared vision for an organisation

1.2 Analyse factors that impact on organisations and their vision

1.3 Analyse the relationship between vision, strategic direction and strategic planning

2. Understand how to communicate the vision and strategic direction to stakeholders

2.1 Analyse methods of communicating an organisation’s vision and strategic direction to stakeholders

2.2 Assess how to build support for the organisation’s vision and strategic direction

2.3 Assess the challenges and pressures faced by organisations when communication vision and strategic direction to stakeholders

3. Understand how to implement organisational vision and strategic direction

3.1 Analyse how leadership behaviour promotes the achievement of organisational vision and strategic direction

3.2 Outline the process for implementing the vision and strategic direction for an organisation