1.1 Assess how a product and/or service portfolio can provide an organisation with a competitive advantage
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Learning outcomes
Assessment criteria
1 Understand the requirement for a
product and/or service portfolio in
an organisation
1.1 Assess how a product and/or
service portfolio can provide an
organisation with a competitive
advantage
1.2 Discuss how a product and/or
service portfolio can be structured
to achieve organisational goals
1.3 Examine the trade-off between the
benefits and the risks in having a
product and/or service portfolio
2 Understand how to develop a
portfolio of products and/or services
2.1 Explain how to build a product
and/or service portfolio
2.2 Evaluate the link between a product
and/or service portfolio and the
product and/or service lifecycle
2.3 Evaluate the relationship between a
product and/or service portfolio and
marketing in achieving
organisational objectives
2.4 Evaluate the significance of
feedback in the design, pricing and
promotion of a product and/or
service portfolio
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