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1.1 Analyse the importance of using appropriate online resources, including market and industry reports, when conducting market research
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Learning outcomes
Assessment criteria
1 Understand ways of researching
and analysing a market
1.1 Analyse the importance of using
appropriate online resources,
including market and industry
reports, when conducting market
research
1.2 Evaluate the importance of
analysing current trends in a
market
1.3 Evaluate the importance of
establishing the strengths and
weaknesses of a potential product
or service
2 Understand the areas that need to
be analysed before starting a
business proposal
2.1 Evaluate the importance of
including a PESTAL analysis on the
macro-environment in a proposal
2.2 Explain why a target market should
be identified
2.3 Explain Porter’s Five Forces
2.4 Evaluate the importance of
analysing the micro-environment in
a proposal
3 Understand how to create a
business proposal
3.1 Describe the sections that need to
be included in a business proposal
4 Understand the importance of
checking the business proposal and
circulating to the appropriate people
4.1 Analyse the importance of checking
the business proposal with the
customer/department that it effects
4.2 Explain who a business proposal is
circulated to
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